Time for a little quiz.
You get to be the judge. I’m going to post pictures of three
books.
Without searching for them on the internet, I’m curious to know which
book you would be most likely to read.
Are you ready?
Okay, here we go:
Which one did you choose? Or would you choose any of them?
Why do I bring this up?
Recently, I’ve had the opportunity to show people the cover
of my next book, Bring Down the Rain. (It will most likely be out in July.)
The reaction to the cover has been overwhelmingly positive.
Comments have included variations of, “Now that’s a book I’d like to read!” and
“Wow! That looks really interesting!” and even “He’s cute! What high school
does he go to?”
Interestingly enough, these comments have come without me
telling them anything about the book. It’s just from showing people the cover.
Seriously.
Despite the old saying of “You can’t judge a book by its cover,”
I think it is human nature to do so. (A more correct statement is “You shouldn’t
judge a book by its cover.)
I was having lunch with my daughter Kelley recently. We
talked about she and I being picky eaters. She said something pretty profound: “I’m
expanding the types of foods I’ll eat. When I was younger, if something looked
yucky, I wouldn’t even try it.”
And it makes sense. Even if you tell me octopus legs are the
most delicious things in the world, I just can’t get passed that they look
really gross.
Because we, as people, are quick to judge things strictly by
appearances, I have made it a point to hire professional graphic designers to make
the covers of my books.
As for the three covers listed above, what if I were to tell
you that the contents inside were exactly the same. The author just used
different titles and covers for the same book. And what if once you got passed
the cover, you found that it was the best book you’d ever read.
