Why is that so hard for you to understand?

The owner of BBB company needed to do something about the problem. 

The other company in town, AAA, had things his company lacked. AAA was bigger. AAA got tax breaks. AAA employees got better benefits.

The owner of BBB thought and thought about what he could do. At last BBB came up with an answer. BBB called up a lawyer, Mr. Charge-by-the-hour, and told the lawyer the plan.

“I figured it out,” BBB said. “AAA gets things because they got started first and everyone knows them. I don’t have as many employees. I know people who want to be part of my company, but they complain I can’t offer what AAA offers.”

Mr. Charge-by-the-hour pointed out, “But your company doesn’t do the same exact thing as AAA.”

“True, my company is a bit different, but in what matters the most, we are the same as AAA. Therefore, I have a plan,” BBB said.

Mr. Charge-by-the-hour asked, “And what is that?”

“I want to change my company’s name to AAA,” BBB said. “That way I can offer everything they offer.”

Mr. Charge-by-the-hour answered, “But, that name is already used.”

“So what?” BBB said. “It’s not fair. I don’t get treated the same as AAA because I have a different name. You are my lawyer. Make it happen.”

Mr. Charge-by-the-hour said, “I’ll see what I can do.”

Months passed.

Mr. Charge-by-the-hour called up the owner of BBB company and said, “I have good news. I was able to make it so that your company can grow as big as AAA, with the same tax breaks and the same benefits.”

“Great! I’ll place the order to get new signs for our building,” BBB said.

Mr. Charge-by-the-hour said, “Hold on. The only catch is that you are still going to be called BBB company. The fact is you don’t do the same exact things as AAA, so you can’t be called AAA.”

“That’s ridiculous!” BBB said.

Mr. Charge-by-the-hour said, “But your goal was to be treated the same as AAA company. I got you that.”

“It’s not enough,” BBB said. “I want to be called AAA.”

Mr. Charge-by-the-hour asked, “So, even though you don’t do exactly what AAA does, you still want to be called AAA.”

“Yes,” BBB said. “Why is that so hard for you to understand?”